In Social Media Rat Race, Park Slope Businesses Are Leading the Pack
Local businesses are adopting aggressive social media campaigns to stand out from the crowd.
Bogota Latin Bistro’s 5,247th tweet was simple and alluring. “Come closer,” the June 25 post read. “Take a look. You know you want one. Columbian chicken tamale: Delicious.” For any of the 1,701 people who happen to follow Bogota Latin Bistro’s feed on Twitter, there was probably no question of whether to click on the URL following that tweet, which would have relocated him or her to a picture of a big green, glistening tamale. Perhaps, after a long gander at the thing, that follower even picked up the phone and ordered takeout. Restaurant co-owner Farid Ali sure hopes they did. In fact, for a guy who doesn’t buy print advertising, he’s pretty much banking on it. Ali is just one of the many Park Slope business owners riding the social …
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