The holidays are usually a rough time for marketers. Everyone is stressed and bombarded by deals and holiday inspired material and at the same time have the stress of dealing with traveling or family.
The great thing about inbound marketing is that you can schedule a lot of your marketing in advance! Just a bit of planning ahead will get you very far and let you enjoy that delicious slice of apple pie. Here are 5 great tips from our friends at HubSpot on how to prepare a marketing feast:
1) Your emails
Plan your emails and newsletters in advance! Keep in mind people will be away from work Thursday and Friday, if they're in the U.S and many people will be using their phones to see email. Your message is key too...HubSpot recommends sending a top-of-the-funnel, shareable message (for example, "101 Awesome Marketing Quotes"), and save a more in-depth offer (such as "How to Optimize Email Marketing for Conversions") for the following week.
Here are 8 little tricks to make your emails more clickable..click here.
2) Write a holiday blog
The holidays are a great excuse to tie in your content with the holidays and reach out to clients and prospects. Need ideas? HubSpot recommends one of these blog post templates -- they will help you organize ideas and put together a quality post in practically no time.
Make sure you add a call-to-action to it! Here are some helpful templates: calls-to-action templates
3) Schedule social media posts
Ideally you have a social media "content" calender so that there is rhyme and reason to your posting! That would make it easier to then schedule out your posts in advance and be covered! HootSuite is a great social media management system if you are looking for one.
As HubSpot says, "be sure to align the content you're promoting with your blog post(s) and email sends to get the most out of each day. Also, it may be best to intersperse lead-gen posts with fun posts related to the holidays".
Expert Tip from HubSpot: Use holiday-specific keywords and hashtags to increase your social presence when it's feasible to tie your post's content to it: Thanksgiving, turkeys, pie. Also, utilize events that get a lot of social media love -- the Thanksgiving morning parade and pro football games that day, for example -- by scheduling posts to launch during that time. Again, make sure to tie it back to your content.
Oh...and don't forge to set up your "out of office reminder" if you'll be out!
Enjoy the holidays!
Purple Arrow Marketing & Communications Team
hello@purplearrowmarketing.com
