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Health & Fitness

Get seen online! 9 quick tips

One of the top requests we get at PurpleArrow is our clients asking us for strong online presence. It never ceases to amaze us how many people assume that just because they write a blog or create a website, they will automatically receive millions of followers.

This takes time, dedication, good and relevant content...and patience. It won't happen overnight and if you ever read or receive an offer that says it can, then you are being taken for a ride. On average, it takes roughly 4 months for the average release to accumulate most of its views

There are thousands of article online with tips on how to "increase content visibility". It's rare to find one that is short and to the point. We did and we've summarized it here. Thank you Natalie Saumure  (Marketing Strategist at PROSAR Inbound Inc)

1) PLAN: Create an Editorial Calendar to organize your content/thoughts and publish timely and relevant information that people are looking for. By planning your content ahead of time, you ensure that it aligns with your goals and other marketing activities, such as events or campaigns. 

2) BE "IN THE KNOW": See what’s trending in your industry. Look at twitter trends, for example. Then write  an article that shares and comments on other people’s content. If you can’t think of anything to write about, don’t sweat it. Take a look at what some other’s people in your industry have been talking about and share some of their insights along with yours (don’t forget to give those sources credit!). 

3) SHARE, SHARE, SHARE! Share your content! If you use social media networks on a regular basis, you this to your advantage and post updates about the content you just published. You can even post other relevant items with a link to your content as well to further penetrate your market. Tip: Join relevant groups (i.e. on LinkedIn, Facebook, etc…) and post your content and share/comment on other content as well. Just don’t be spammy. 

4) OPEN UP THE CONVERSATION: At the end of your article, ask an open-ended question to engage/interact with your audience. The more comments your article gets, the longer it has the potential to stay under people’s radars. 

5) HAVE AN INTERESTING HEADLINE:  Write headlines that will get more clicks. First impressions matter! The title of your article is extremely important because it is the first thing that a reader sees. There is nothing worse than reading a dry/boring headline. Note: Your title should not be too long as most search engines only pull 65 characters. If your title has to be longer, optimize your page with a creative meta-description to briefly explain your article. Check out these Nine Elementsof On-Page Website Optimization for further assistance. 

6) PEOPLE LOVE PRETTY PICTURES: There is nothing worse than reading long content without any breaks for visuals.

7) LET THEM KNOW HOW TO FIND YOU: Include a 'Call To Action' (CTA). A CTA within your posts encourages readers to interact with your brand and nurture client relationships. Some tips for creating good CTAs are: 

  • use numbers - tells visitors exactly what they’re going to get, how much of it, for how long, etc.
  • use action words like "call now" / "click here"
  • keep it brief but enticing
  • use practical language
  • don’t overload the reader with too much information in the call-to-action. 
Give just enough information that they are clear on the offer, but not too much that it gives everything away. Create curiosity so that they click. Check out 4Ways to Get More Clicks on Your Calls-To-Action for more information on designing great CTAs. 

8)  ADD RELEVANT KEYWORDS: Being specific about your keywords makes the search interest more qualified in viewing your content. Remember to properly incorporate these keywords into the content of your article. Click here to learn how. 

9) ASK FOR HELP! Call us with any questions...we are always happy to help - 646.435.4707 or info@purplearrowmarketing.com 
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