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Health & Fitness

Baby Boomers...

It seems advertisers are marketing to my generation.

I was born in 1950, so that makes me 60 going on 61. I'm a baby boomer. This label is attached to all of us born between 1946 to 1964. So now the baby boomers are now turning 65.

And you what? They (or I should say we) represent the word "change" in this world of change.

And we have the purchasing power in the market place. There's a lot more to say about this subject but most recently I noticed a couple of TV commercials demonstrating older guys, playing guitar. The one commercial is a group of what seems people over let's say 60 playing as a band. I'm sure these guys are just actors, but a message is sent to...?

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The other commercial has a couple of mature people sitting on a couch and they seemed disturbed with music sounds coming from the basement. The fellow goes downstairs and the group of young children, girls stop playing music.

Someone says "Sorry Grandpa, for disturbing you" (or at least something to that effect), and he just picks up the guitar a starts playing the chords to "Born to Be Wild" and of course the rest of the kids (actors) seemed surprised and act as if it very cool. The grandma also is seen in the corner making movements with her body  and arms to the beat of the music.

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What this represents to me is advertisers know who they are marketing, in order to sell the product they have to sell.

Hoop

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